What is SEO? What does it Stands for ?

SEO is an abbreviation for Search Engine Optimization, SEO is the practice of guiding the development or redevelopment of a website so that it will naturally attract visitors by ranking on the major search engines for selected keyword phrases. The process of structuring web pages, and entire sites, so that they are easily found, read, and indexed by various search engines is called as SEO.

Why SEO is important for your website ?

A website is a collection of data i.e website content, images, video's, flash bannes, presentaions etc. which makes your company presence online. why not be online today in such a competitional world how long will you carry you data in pen drives and cd, other presentational media.

Website will be your best presentational way for representing your company product and service.

Now, we understood why website is important, now question arises if i have a website then why i need to do SEO and how it is beneficial for me

Search engines usually make use of programs which are commonly called spiders, crawlers, or robots which follow the links from page to page and download a copy of each one it finds. The pages are analyzed, indexed, and, (with luck and good SEO) added to the database of the search engine. The search engines generally do this on a periodic basis visiting some sites more often than others.

Keyword and Keyword phrases are most important aspect of any Search Engine Optimization initiative. You may have put many efforts on fine-tuning your web pages for a better ranking with the major search engines yet it become not enough if the right keyword phrases are not targeted. It is just like unable to reach to proper destination after best efforts because of selecting wrong path. You can help visitors to find your site using Keyword Phrase Research process of selecting the most "optimum performance" keyword phrases. 

In final words to say, failing to include search keywords, good content will never boost up site to generate the traffic.

Importance of Keyword and Keyword Phrases in Search Engine Optimization

Keyword and Keyword terms are crucial for Search Engine Optimization Process. You may have put many efforts on tuning your web pages for a better ranking with the major search engines. But it is not enough if the right keyword phrases are not targeted. In general terms if your choose the wrong way, you will never reach to your destination. So it becomes very important to find the right keywords for right Search Engine Optimization process.

Rating a website on search engine will never be a easy task, it's like million of website is under race and you had just started up the race and looking for the first position. No, you will never reach to the first position untill you practise properly.

With continuous effort and latest technique involved in Search Engine Optimization. We can ensure you that Devki Infotech definitely boost up your site performance, but for that your patience and support is also needed.

What are the Important Procedure Involved In Keyword Research Process ?

Keywords and key phrases are the principal mechanisms by which the search engine will select your site, so it is essential that the correct keywords are used and that they are located to best advantage. Keyword Research process involves the following four important steps as follows:

1) Discovering Proper Keywords:

Primarily focusing on finding more and more possible keywords related to your website and targeted audience.

Use different keyword on each pages related to page content. It is important to cover all keywords of page contents. You should place unique and relevant key phrases on each page.

2) Analyzing The Keywords:

It involves addition of information of existing competition i.e. how many pages are indexed in a search engine like Google, Yahoo. This gives you an idea of how many pages are competing for the top position. While most of the time, the optimized sites are ranking high, very often un- Optimized sites show up highly ranked due to the complex nature of the search engine algorithms. It is therefore wise to be conscious of the extent of competition.

3) Keyword Density:

Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

The perfect keyword density will help achieve higher search engine positions. Keyword density needs to be balanced correctly

http://www.keyworddensity.com

3) Keyword Proximity:

Very similar to keyword density, keyword proximity refers to how closely you get the individual words in your targeted keyword phrase together. In the example below there are four words in between widgets and online. This example is a strong reference to the keyword phrase but it isn't as strong if I could have worked blue widgets online into my content without any words in between them.

Example of Keyword Proximity:
Keyword phrase: Travel Bags Online
If you looking for Travel Bags, you can find them Online.

4) Selecting Right Keywords:

Selection of keyword phrases pertains to finding the most valuable keyword phrases that most accurately describe specific qualities of your website. Though generic keywords are generally searched more, ranking with generic key phrases often brings high return on Traffic.

Also remember, search engine users in different countries and using different search engines will generally search slightly differently. You may believe you know what people are looking for, but properly researching keywords and phrases will make sure you target the right audience, conducting the relevant searches.

For example, you run an Estate Agent in Hertfordshire, England and are keen to appear high in the rankings for the areas of properties that you cover. You may target St Albans, Welwyn, Letchworth, Hertford and Watford in your keywords, but without researching, you wouldn't realise that most people search for "Hertfordshire" before targeting individual towns and villages. Optimise your website for the County name, make sure your title and description are relevant to your content, and you will be one step ahead off your competitors!

Make final selection of 15-20 most relevant keywords as follows:

• Eliminate the keywords, which are difficult to rank with considering Page Ranking vs. Competition.
• Eliminate very low popularity Keywords where the search traffic for the terms is very low.
• Out of the balance keywords that qualify for ranking with your site's current Page Ranking, select the most popular keywords, which have the right focus for your site.

Major search engines like Google are not case sensitive. Therefore, headlines and sub-headings can be written in upper or lower case or a combination of both, as it makes no difference in your search engine rankings.

4) Implementing Keywords:

It is about making best possible use of your selected keywords in your website content, HTML code and tags.

It is very important to use most relevant and important keyword in different part of website. It is not advisable to use all your keywords on all the pages. A good way to use the selected keywords on your site is to divide them into 5-7 groups of keywords.

Search engines give higher relevance to certain words and phrases within HTML documents so it's essential that you put your keyword phrases in the correct places. The more confident a search engine is about the subject of your website, the higher your web pages will be in the search rankings.

Guidelines :

• If you’re targeting a three word phrase, you need to try and make sure that you include all three words in order for the instance to count towards your keyword density. They don't have to always be right next to each other, but they should be within a few words of one another.
• Some say for best practices you should hit your keyword phrase once in the first paragraph, once in the main body section of the content, and one final instance in the closing paragraph.

Some of the best practise to put important keyword phrases are:

-Page Title
-Headings Tags
-As Links
-In bold text
-In the first 25 words on the page
-In the file name i.e. the URL ( Instead of products >> skincare-products )
-META tags
-Body Text
-<H1>, <strong> Tag
-Alt text / Alt Tag
-Title Attributes for Navigation
-Anchor Text
-Table Summary

Another important note is that search engines like Google read your website from top left to right bottom, so try and ensure your keyword is used in the upper left hand corner and the bottom right hand side of your page.