What is Instagram? and Why it is so popular ?
Instagram is an American photo and video sharing social networking service founded by Kevin Systrom and Mike Krieger. Instagram is one of the most popular social media platform accessed by billions of users across all over world. It is one of the popular social media marketing platform that can serve as a valuable marketing tool for your business. ·
Instagram is available as an application for iPhone, iPad and Android devices.
1 Billion Instagram users log onto the platform wordwide every month making it the 6th most populer social media site after Facebook, YouTube, WhatsApp, Facebook Messenger and WeChat.
1. In-Feed post specifications:
The Instagram posts can be square, landscape, or vertical. But dimensions and aspect ratios are different for each.
SIZES
– Square post: The convenient size for square posts is 1080px by 1080px having aspect ratio of 1:1
– Landscape post: Ideal size for landscape posts is 1080px by 566px having an aspect ratio of 1.91:1
– Vertical post: It should be of 1080px by 1350px with an aspect ratio 4:5
2. Reels post specifications:
The dimensions of reels is 1080px by 1920px and vertically full screen with aspect ratio of 9:16.
The maximum time for Instagram reels is 60 seconds.
Format for reels should be MP4 or MOV and the file size should be 4Gb to post it.
3. IGTV post specifications:
IGTV’s are long form videos competitive to YouTube as it shows the video horizontally and vertically both. The dimension for IGTV video is same as for the reels dimension that is 1080px by 1920px with the aspect ratio of 9:16
The maximum time for IGTV is different for mobile and web.
In mobile its maximum time is 15 minutes with 650 MB file size while in web its maximum time is 60 minutes with 3.6 GB file size.
Format for IGTV is MP4. IGTV can be posted horizontally or vertically both.
3. Story post specifications:
We can manually crop and resize the images and videos on Instagram story.
But the recommended size for reels and IGTV is 1080 x 1920 pixels) and (1080 x 1080 pixels) for images to fit the full screen.
Maximum length is 15 seconds for videos on story post.
What is CPA (cost-per-acquisition) Marketing ?
It is a type of affiliate marketing where affiliate partner gets paid for a specific action like registration, click, or website visit. CPA marketing is an online advertising model where publishers get paid for an action taken as a direct result of their marketing.